https://sambathe.com Sam Bathe - Creative Director & Interactive Designer Thu, 02 Apr 2026 18:04:36 +0000 https://sambathe.com en https://sambathe.com/Featured-Projects Mon, 06 Feb 2017 19:45:42 +0000 Sam Bathe - Creative Director & Interactive Designer https://sambathe.com/Featured-Projects Sam is a creative director crafting original content, global brand campaigns, and digital experiences for some of the biggest brands in the world. His work has been recognised by The Webby Awards, The One Show, ADC Awards and D&amp;AD. <img width="1240" height="840" width_o="1240" height_o="840" data-src="https://freight.cargo.site/t/original/i/0332a1544b8201e35251effeb0d9c7ba0235be81a39f5577b232f346b5a9464e/Thumb-2.png" data-mid="246793210" border="0" src="https://freight.cargo.site/w/1000/i/0332a1544b8201e35251effeb0d9c7ba0235be81a39f5577b232f346b5a9464e/Thumb-2.png" />The Zendesk AI Effect campaign, art direction, advertising <img width="1240" height="840" width_o="1240" height_o="840" data-src="https://freight.cargo.site/t/original/i/d07eebc67513338d51715f1cf5e1cec2ba5f50e913abda85154764091d2a2ed4/Eric-and-the-Bees-Smaller.jpg" data-mid="106382110" border="0" src="https://freight.cargo.site/w/1000/i/d07eebc67513338d51715f1cf5e1cec2ba5f50e913abda85154764091d2a2ed4/Eric-and-the-Bees-Smaller.jpg" />‘Eric and the Bees’ Short Film art direction, short film <img width="1240" height="840" width_o="1240" height_o="840" data-src="https://freight.cargo.site/t/original/i/402aecb3e40c20a38e0edda773b9707d3898f29d7cfed23ba1b0f21ab91fe808/TYM-Webbys-2b.jpg" data-mid="190966364" border="0" src="https://freight.cargo.site/w/1000/i/402aecb3e40c20a38e0edda773b9707d3898f29d7cfed23ba1b0f21ab91fe808/TYM-Webbys-2b.jpg" /> Thank You Machine web design, graphic design, campaign <img width="1240" height="840" width_o="1240" height_o="840" data-src="https://freight.cargo.site/t/original/i/aaaf83dd3f7a50374dbe3a61295bbfe365ebae00a097e9903ffe2ca3fc31b3e5/15-Years-of-Zendesk-Thumb.jpg" data-mid="246871918" border="0" src="https://freight.cargo.site/w/1000/i/aaaf83dd3f7a50374dbe3a61295bbfe365ebae00a097e9903ffe2ca3fc31b3e5/15-Years-of-Zendesk-Thumb.jpg" /> 15 Years of Zendesk campaign, art direction, advertising <img width="1240" height="840" width_o="1240" height_o="840" data-src="https://freight.cargo.site/t/original/i/6c806a4e3fe20ebba236d61c94d905980c913626f8a46741b28f09d19562da82/Brand-Stories-new-2.jpg" data-mid="246793252" border="0" src="https://freight.cargo.site/w/1000/i/6c806a4e3fe20ebba236d61c94d905980c913626f8a46741b28f09d19562da82/Brand-Stories-new-2.jpg" />Stories About Helpful People art direction, web design, short film <img width="1240" height="840" width_o="1240" height_o="840" data-src="https://freight.cargo.site/t/original/i/176f64252e9b1d86e60f2008e2aa9dcabfb2947d5bdcb0cb69130a1337d4e871/Tech-for-Good_-Signpost-high-LRG.gif" data-mid="125747906" border="0" src="https://freight.cargo.site/w/1000/i/176f64252e9b1d86e60f2008e2aa9dcabfb2947d5bdcb0cb69130a1337d4e871/Tech-for-Good_-Signpost-high-LRG.gif" /> Tech For Good Stories art direction, short film, web design <img width="1240" height="840" width_o="1240" height_o="840" data-src="https://freight.cargo.site/t/original/i/e40ff81c4ca57af176a69e368d98acab82593a1386d41f51b236cb1124b0f102/Help-My-AI.jpg" data-mid="191215394" border="0" src="https://freight.cargo.site/w/1000/i/e40ff81c4ca57af176a69e368d98acab82593a1386d41f51b236cb1124b0f102/Help-My-AI.jpg" />Group Therapy For Struggling AI campaign, art direction, advertising <img width="1240" height="840" width_o="1240" height_o="840" data-src="https://freight.cargo.site/t/original/i/2e9284e393601b0bbded6ff2cb3a675fc168bbb3f6dbee40b9ac5eef239dba12/Agentverse-Thumb.jpg" data-mid="156479925" border="0" src="https://freight.cargo.site/w/1000/i/2e9284e393601b0bbded6ff2cb3a675fc168bbb3f6dbee40b9ac5eef239dba12/Agentverse-Thumb.jpg" /> Into The Agentverse Campaign campaign, art direction, advertising All projects ︎ https://sambathe.com/Work Mon, 31 Jul 2017 22:49:08 +0000 Sam Bathe - Creative Director & Interactive Designer https://sambathe.com/Work Work archive https://sambathe.com/About Mon, 25 Jul 2011 11:02:17 +0000 Sam Bathe - Creative Director & Interactive Designer https://sambathe.com/About I’m a creative director, living and working on the sunny side of San Francisco.Current:Creative Director at Zendesk, where I own global brand campaigns, leading a talented team of designers, copywriters and motion designers. Previous:Senior Art Director at Yolt, a FinTech start-up inside ING, where I was responsible for brand look and feel across all touchpoints, including video campaigns, OOH, events, organic and paid social, site UX and design, and brand collateral.Senior Digital Designer at One Darnley Road where I led projects on clients including the Smithsonian Institution, Square Mile Coffee Roasters, HarperCollins, Winkworth and luxury e-commerce destination, The Garnered.Designer at VML where I worked on key projects for Premier League, Xbox, Land Rover, Bentley, Nike, Colgate, RIBA, Starling Bank, Virgin Active and PwC. VML was listed on Ad Age's Agency A-List.Senior Designer at Northstar where I relaunched Audi Magazine’s iPad app. <img width="1600" height="1067" width_o="1600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/8c5798d54c77c181506c0e0015a8822940e7e84ac3d2e3d4fcc0ce9b07e531dc/sb-headshot.jpg" data-mid="50229898" border="0" src="https://freight.cargo.site/w/1000/i/8c5798d54c77c181506c0e0015a8822940e7e84ac3d2e3d4fcc0ce9b07e531dc/sb-headshot.jpg" /> Recent awards: Webby Awards 2x Winner in Websites; 4x Nominated for B2B Branded Entertainment, Branded Editorial Experience, Corporate Social Responsibility, Art Direction; 5x Honoree for Branded Entertainment Documentary,&nbsp;Corporate Social Responsibility Campaign, Data Visualisation, Websites, Technical AchievementThe One Show1x Winner for Digital Design, 4x Shortlist for Social Impact, Digital Design, Websites, Digital DesignTribeca X Awards Winner for Best Episodic Series Vimeo Staff Picks1x Best of the Year for Branded Videos, 1x Best of Month, 2x Staff PicksBrand Film Awards Winner for Animation; Honorable Mention for Direction;&nbsp;Finalist for Purpose D&amp;AD Awards Wood Pencil Winner for Writing for Design, Finalist for Digital Experiences Lovie Awards 10x Winner in Advertising, Websites, Corporate Communications, Video; 2x Shortlisted in Branded Content, Website ADC 101st Awards Winner for Experiential DesignAwwwards Annual AwardsSite of the Year shortlist Shorty Awards 2x Winner for Branded Content Series and Long Form Video; 2x Finalist in B2B and Community or Employee Engagement My work has been written about in:AdWeek, It’s Nice That, Design Week, Campaign, Wired, Bloomberg, In-House In-Focus, The Verge, The Drum Bucket list:Sports leagueSports teamCriterion collection coverGraphic design for a movieProgramme a talk seriesFront page of RedditHost SXSW talkSXSW activation Win a Webby AwardWin a Clio Super Bowl adShort at a major film festivalMajor movie promo campaignMuseum exhibitSay hello to Jason IsaacsProduce a podcastRecent speaking engagements: The Infinite Canvas: Exploring AI’s Creative Potential, 2024Figma Config, 2022The Better Brand &amp; Content Summit, 2022Remote Design Week, 2021Side projects:I was the Founder and Editor-in-Chief of FAN THE FIRE, a tastemaking arts and culture magazine. The magazine built up a readership of over 5m and made it to the front page of Reddit, starting life as a magazine on the PSP over 15 years ago, one of the first ever portable digital magazines. My other side projects include a companion app for type 1 diabetics which was taken on as an in-house project at VML London. I also ran several club nights in London, putting on over 50 events at venues including The Old Blue Last, Koko, Catch, Madame Jojo's and Queen of Hoxton. For speaking opportunities you can contact me on:&nbsp;hello@sambathe.com https://sambathe.com/The-Zendesk-AI-Effect Tue, 31 Mar 2026 05:47:35 +0000 Sam Bathe - Creative Director & Interactive Designer https://sambathe.com/The-Zendesk-AI-Effect The Zendesk AI Effect A global brand platform that plays on the ripple effect of great customer service, and the impact you can have just by solving people’s problems. Role: Creative Director In-House: Zendesk When a service problem is resolved, it has the power not only to impact the people involved, but a ripple effect on the people surrounding them, through organisations, their customers, their employees. That’s the notion explored through ‘The Zendesk AI effect’, how the impact of service spread far and wide when powered by the Zendesk platform.Three product-focused spots target key industries and product features, with the impact of Zendesk AI shown rippling out to the protagonist’s customers, manager and company. The video assets were shot on location in Tbilisi, Georgia, turning around director lock to first edit in just 21 days. The campaign rolled out globally, with an extensive buy in San Francisco where the impact focused messaging stood out against a product feature play from most competitors. &nbsp; <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/c293f2b4b5c78dd5039074d68cdf40f4fe9451d9c34bfea8f838ec9ac9e065df/1-SF-billboard-2.jpg" data-mid="246707669" border="0" src="https://freight.cargo.site/w/1000/i/c293f2b4b5c78dd5039074d68cdf40f4fe9451d9c34bfea8f838ec9ac9e065df/1-SF-billboard-2.jpg" /><img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/ecb08d1c6ac6a74b570816d74762949e9a069063db7c09a18baaa0e52fda6f5d/2-SF-bus-stop-2.jpg" data-mid="246707670" border="0" src="https://freight.cargo.site/w/1000/i/ecb08d1c6ac6a74b570816d74762949e9a069063db7c09a18baaa0e52fda6f5d/2-SF-bus-stop-2.jpg" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/945612fbac8ea89700c9effe943811de51fe61d086b4c7fbe06f457b23b16dc5/3-SF-billboard-2.jpg" data-mid="246707671" border="0" src="https://freight.cargo.site/w/1000/i/945612fbac8ea89700c9effe943811de51fe61d086b4c7fbe06f457b23b16dc5/3-SF-billboard-2.jpg" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/5805a6812dc4feeb2c501ace7004ccada0b57e674281493747d6e9118ed339ec/4-SF-wallscape-2.jpg" data-mid="246707672" border="0" src="https://freight.cargo.site/w/1000/i/5805a6812dc4feeb2c501ace7004ccada0b57e674281493747d6e9118ed339ec/4-SF-wallscape-2.jpg" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/4937f941b9b768adc998f2d2a8be9ceefa6406260339d70f14a05b298aee25a6/5-SF-wallscape-2.jpg" data-mid="246707673" border="0" src="https://freight.cargo.site/w/1000/i/4937f941b9b768adc998f2d2a8be9ceefa6406260339d70f14a05b298aee25a6/5-SF-wallscape-2.jpg" /> VP Creative: Erin Pinkley Creative Director: Sam BatheProducers: Caty Chung, Natalie Fudge Senior Copywriter: Cameron Lee Senior Designer: Karen Santiago Creative Agency: UncommonFilms Directed By: Caleb Femi Production Company: Somesuch https://sambathe.com/Stories-About-Helpful-People Sat, 17 Oct 2020 00:48:34 +0000 Sam Bathe - Creative Director & Interactive Designer https://sambathe.com/Stories-About-Helpful-People Stories About Helpful People A brand storytelling series about people that embody the core of Zendesk – being helpful. Role: Creative Lead In-House: Zendesk Awards:&nbsp;Winner at Tribeca X Awards; 2x Winner at Shorty Awards; 2x Nominee &amp; 1x Honoree at Webby Awards; Vimeo ‘Best of the Year’ &amp; 2x Staff Picks; 1x Winner, 1x Honorable Mention &amp; 1x Finalist at Brand Film Awards; Shortlist at The One Show Awards Film Festivals:&nbsp;Tribeca Film Festival, AFI Docs, LA Shorts, Walla Walla Movie Crush, Indy Shorts International Film Festival, Mountainfilm Festival, Provincetown Film Festival, Rhode Island International Film Festival <img width="2000" height="1372" width_o="2000" height_o="1372" data-src="https://freight.cargo.site/t/original/i/e4942b7de6fa2ce9b22d3b02006a77d04a6585e3b5ab33a872f5a1165e941741/Intro---1.jpg" data-mid="91245332" border="0" src="https://freight.cargo.site/w/1000/i/e4942b7de6fa2ce9b22d3b02006a77d04a6585e3b5ab33a872f5a1165e941741/Intro---1.jpg" /> &nbsp;Helping is in our connective tissue – and it’s what brings the Zendesk community together – so we launched a project to share inspiring stories about people who heed the call to help in surprising ways. <img width="2000" height="1372" width_o="2000" height_o="1372" data-src="https://freight.cargo.site/t/original/i/cf1f6c7f986908d501f3e59e4c1664feb86416ca4bb75b8fd12ce3a9d51c3729/Intro---2.jpg" data-mid="91245334" border="0" src="https://freight.cargo.site/w/1000/i/cf1f6c7f986908d501f3e59e4c1664feb86416ca4bb75b8fd12ce3a9d51c3729/Intro---2.jpg" /> <img width="2000" height="1372" width_o="2000" height_o="1372" data-src="https://freight.cargo.site/t/original/i/ca610cca091f050e5567d810e5674dd5ddb325709c056a89d73df4bef40bcbaa/Intro---3.jpg" data-mid="91245335" border="0" src="https://freight.cargo.site/w/1000/i/ca610cca091f050e5567d810e5674dd5ddb325709c056a89d73df4bef40bcbaa/Intro---3.jpg" /> <img width="2000" height="1361" width_o="2000" height_o="1361" data-src="https://freight.cargo.site/t/original/i/ddd32a3f4e0601af500f28be24c16283b46c34fed94cd46e42b44d9151e5e9ee/Homepage---1.jpg" data-mid="90743320" border="0" src="https://freight.cargo.site/w/1000/i/ddd32a3f4e0601af500f28be24c16283b46c34fed94cd46e42b44d9151e5e9ee/Homepage---1.jpg" /> <img width="2000" height="1361" width_o="2000" height_o="1361" data-src="https://freight.cargo.site/t/original/i/685a35a0cc47d8cd4135702f0a74fff41d96655c887919481922ab25b7275ee8/Homepage---2.jpg" data-mid="90743321" border="0" src="https://freight.cargo.site/w/1000/i/685a35a0cc47d8cd4135702f0a74fff41d96655c887919481922ab25b7275ee8/Homepage---2.jpg" /> The series tells these stories through short films and photo essays, embedded natively to engage Zendesk’s audience where they are, and collectively on a campaign microsite that emphasises our brand values and mission. We produced two short documentary films, the first telling the story of Eric Grandon, a veteran who teaches beekeeping as a lifesaving form of therapy for PTSD. ‘Eric and the Bees’ had an in-person premiere at Mountainfilm Festival in Telluride. Our second short film is about a high school student who helps a group of senior citizens get active and combat loneliness – by teaching them karate. ‘Golden Age Karate’ was featured as a Vimeo Staff Picks Premiere and has been watched over 175k times. <img width="2000" height="1000" width_o="2000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/f1067c217757ea650fb346a75031bdfb9421b0b24f12c3a49f33d68a62313a04/Content-Blocks---1.jpg" data-mid="91249598" border="0" src="https://freight.cargo.site/w/1000/i/f1067c217757ea650fb346a75031bdfb9421b0b24f12c3a49f33d68a62313a04/Content-Blocks---1.jpg" /> <img width="2000" height="1000" width_o="2000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/944bb6fe8953c6598811333568ec924a5b75926820c21c6f56d8bf6983918470/Content-Blocks---2.jpg" data-mid="91251963" border="0" src="https://freight.cargo.site/w/1000/i/944bb6fe8953c6598811333568ec924a5b75926820c21c6f56d8bf6983918470/Content-Blocks---2.jpg" /> <img width="2000" height="1000" width_o="2000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/2f9f8dae3abf8ac605360afb43febd25529c67ef628cb8c1ae0d9af7ce2f7728/Content-Blocks---3.jpg" data-mid="91249600" border="0" src="https://freight.cargo.site/w/1000/i/2f9f8dae3abf8ac605360afb43febd25529c67ef628cb8c1ae0d9af7ce2f7728/Content-Blocks---3.jpg" /> <img width="2000" height="1000" width_o="2000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/21f48910ef5800c88c3599341a67daecef3ded2a07aa136658918a4296654e3a/Content-Blocks---4.jpg" data-mid="91249601" border="0" src="https://freight.cargo.site/w/1000/i/21f48910ef5800c88c3599341a67daecef3ded2a07aa136658918a4296654e3a/Content-Blocks---4.jpg" /> The website was inspired by magazine and editorial design, and I created a system of dynamic content blocks that can be pieced together to create each longform story. <img width="2000" height="6896" width_o="2000" height_o="6896" data-src="https://freight.cargo.site/t/original/i/4471ac65320072cf7f5e0787480768df2b64bed73db33bf36de9b6a81ef1c052/Bees-Story-6.jpg" data-mid="115681089" border="0" src="https://freight.cargo.site/w/1000/i/4471ac65320072cf7f5e0787480768df2b64bed73db33bf36de9b6a81ef1c052/Bees-Story-6.jpg" /> VP Creative: Erin PinkleyCreative Leads: Sam Bathe, Olivia Kingsley, Elyse KanagaratnamBrand Producer: Ariana BlairFilm Directed by: Erin Brethauer &amp; Tim HussinFilms Produced by: Malcolm Pullinger &amp; Rachel BarthA co-production by: Even/Odd &amp; Zendesk https://sambathe.com/Tech-For-Good-Stories Thu, 18 Nov 2021 09:50:20 +0000 Sam Bathe - Creative Director & Interactive Designer https://sambathe.com/Tech-For-Good-Stories Tech For Good Stories A video series showcasing the work of Zendesk’s Tech for Good partners, a program that offers free software and support to nonprofits that address urgent social problems. Role: Creative Lead In-House: Zendesk Awards: Honoree for CSR Campaign at Webby Awards; Shortlist for Social Impact at The One Show Awards Each film focuses on the work of a different nonprofit, exploring different aspects of their work, their day-to-day impact, and background on the different social problems they tackle. The series features a rotoscope, paint-over-footage style across all of the films – creating a coherent visual aesthetic for the series, while also allowing each film to have it’s own unique look within the animation style. The series features the stories of IRC and their Signpost project which promotes access to information for refugees; Ameelio who provide a service for the families of incarcerated individuals to communicate with their loved ones; GiveDirectly who give cash directly to people most in need; and KindWork who provide training and career support for underrepressented communities in the tech industry. While the videos focus heavily on the stories of the nonprofits, with only a light touch reference to Zendesk, a microsite gives a deeper look into each implementation of our products. The site hero features an interaction giving visitors a window into one of the stories, with hover states playing rolling in the background of the page. The rest of the page gives each of the four stories their own time in the limelight – with the option to click through to solo video pages.&nbsp; <img width="1840" height="4549" width_o="1840" height_o="4549" data-src="https://freight.cargo.site/t/original/i/3c2e7e84d03e4150bbf2229b0734045cf327da2e79caa8a185df3cb4ee4c9e4c/Single-Video-2.jpg" data-mid="125416094" border="0" src="https://freight.cargo.site/w/1000/i/3c2e7e84d03e4150bbf2229b0734045cf327da2e79caa8a185df3cb4ee4c9e4c/Single-Video-2.jpg" /> The website is also available in a high contrast version – with improved accessibility and reduced video effects for those on a slower connection. <img width="1840" height="1264" width_o="1840" height_o="1264" data-src="https://freight.cargo.site/t/original/i/3894acf5bf070d1078c2753b1869a671fda039e41869bfe8fb9aa18c891c2d03/Accessibility-Splash-2.jpg" data-mid="125417302" border="0" src="https://freight.cargo.site/w/1000/i/3894acf5bf070d1078c2753b1869a671fda039e41869bfe8fb9aa18c891c2d03/Accessibility-Splash-2.jpg" /> Visitors can toggle between the two versions at any time by clicking the sticky colourwheel in the bottom-right corner of the browser. <img width="2000" height="2386" width_o="2000" height_o="2386" data-src="https://freight.cargo.site/t/original/i/f71b811f8a99b74c1d939d51c55f81a3d24270789c4f9a35ee7adf2b82f4b9dd/Accessiblity-Pages-4.png" data-mid="125748612" border="0" src="https://freight.cargo.site/w/1000/i/f71b811f8a99b74c1d939d51c55f81a3d24270789c4f9a35ee7adf2b82f4b9dd/Accessiblity-Pages-4.png" /> VP Creative: Erin Pinkley Creative Leads: Sam Bathe, Olivia Kingsley, Elyse Kanagaratnam Brand Producer: Ariana BlairFilms Directed by: Amar ChebibFilms Produced by: Malcolm Pullinger &amp; Rachel Barth https://sambathe.com/Eric-and-the-Bees-Short-Film Sun, 15 Nov 2020 22:02:39 +0000 Sam Bathe - Creative Director & Interactive Designer https://sambathe.com/Eric-and-the-Bees-Short-Film ‘Eric and the Bees’ Short Film A short documentary film telling the story of Eric Grandon, a veteran who teaches beekeeping as a lifesaving form of therapy for PTSD.Role: Creative Lead In-House: Zendesk Awards: Winner at Tribeca X Awards; 2x Winner at Shorty Awards; 2x Nominee &amp; 1x Honoree at Webby Awards; Vimeo ‘Best of the Year’ &amp; 2x Staff Picks; 1x Winner, 1x Honorable Mention &amp; 1x Finalist at Brand Film Awards; Shortlist at The One Show Awards Film Festivals: Tribeca Film Festival, Walla Walla Movie Crush, Mountainfilm Festival, Rhode Island International Film Festival, UnLonely Film Festival, Feel Good Film Festival ‘Eric and the Bees’ was produced as part of a brand storytelling series by Zendesk called ‘Stories about helpful people’. The series features short films and photo stories that embody the core of Zendesk – being helpful. VP Creative: Erin Pinkley Creative Leads: Sam Bathe, Olivia Kingsley, Elyse Kanagaratnam Brand Producer: Ariana BlairFilm Directed by: Erin Brethauer &amp; Tim HussinFilm Produced by: Malcolm Pullinger &amp; Rachel BarthA co-production by: Even/Odd &amp; Zendesk https://sambathe.com/Golden-Age-Karate-Short-Film Sun, 07 Feb 2021 16:06:29 +0000 Sam Bathe - Creative Director & Interactive Designer https://sambathe.com/Golden-Age-Karate-Short-Film ‘Golden Age Karate’ Short Film A high school student helps a group of senior citizens get active and combat loneliness – by teaching them karate.Role: Creative Lead In-House: Zendesk Awards: Winner at Tribeca X Awards; 2x Winner at Shorty Awards; 2x Nominee &amp; 1x Honoree at Webby Awards; Vimeo ‘Best of the Year’ &amp; 2x Staff Picks; 1x Winner, 1x Honorable Mention &amp; 1x Finalist at Brand Film Awards; Shortlist at The One Show Awards Film Festivals: Tribeca Film Festival, AFI Docs 2021, LA Shorts, Indy Shorts International Film Festival, Mountainfilm Festival, Provincetown Film Festival, Feel Good Film Festival, UnLonely Film Festival ‘Golden Age Karate’ was produced as part of a brand storytelling series by Zendesk called ‘Stories about helpful people’. The series features short films and photo stories that embody the core of Zendesk – being helpful. VP Creative: Erin Pinkley Creative Leads: Sam Bathe, Olivia Kingsley, Elyse Kanagaratnam Brand Producer: Ariana BlairFilm Directed by: Sindha AghaFilm Produced by: Malcolm Pullinger &amp; Rachel Barth Film Editing by:&nbsp;Matty NeikrugA co-production by: Even/Odd &amp; Zendesk https://sambathe.com/Bay-Area-OOH Thu, 02 Apr 2026 18:04:36 +0000 Sam Bathe - Creative Director & Interactive Designer https://sambathe.com/Bay-Area-OOH Bay Area OOHA new positioning for Zendesk in the Bay Area. Role: Creative Director In-House: Zendesk <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/1469242d9a24b8cc128ef432eb10a52c0289f89598919532e95d7e709386d759/San-Francisco-Berkeley_SFO1004-E-2-copy-2-2.jpg" data-mid="246817621" border="0" src="https://freight.cargo.site/w/1000/i/1469242d9a24b8cc128ef432eb10a52c0289f89598919532e95d7e709386d759/San-Francisco-Berkeley_SFO1004-E-2-copy-2-2.jpg" /> If you’ve ever driven on the Bay Bridge approach, or from SFO to San Francisco, you’ll know the Bay Area is flooded with AI billboards. But it’s a sea of sameness: the same art direction, bland product messages, the occasional provocative line about hiring bots, not humans. To stand out Zendesk launched a new look and feel, and new spicier take on why our products are better – personality meets proof points. <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/992004c735875f8c6a200184484e315e17f36f00dae2042d64d218d1d85eb0de/San-Francisco-Berkeley_SFO1004-E-1-copy-2-2.jpg" data-mid="246817622" border="0" src="https://freight.cargo.site/w/1000/i/992004c735875f8c6a200184484e315e17f36f00dae2042d64d218d1d85eb0de/San-Francisco-Berkeley_SFO1004-E-1-copy-2-2.jpg" /> More to come soon. &nbsp; VP Creative: Erin Pinkley Creative Director: Sam BatheProducer: Caty ChungCopywriter: Haley Ray Designers: Fernando Peña, Nat Garcia https://sambathe.com/Group-Therapy-For-Struggling-AI Thu, 14 Sep 2023 06:36:57 +0000 Sam Bathe - Creative Director & Interactive Designer https://sambathe.com/Group-Therapy-For-Struggling-AI Group Therapy For Struggling AI Four AIs come to Zendesk for support as they muddle through their job in an industry they weren’t designed for. Role:&nbsp;Creative Director In-House:&nbsp;ZendeskAwards: Nominated for B2B Branded Entertainment at the Webby Awards With the tech industry quickly pivoting focus to AI after the emergence of ChatGPT, suddenly the market flooded with AI products across all industries. We wanted to show why Zendesk AI is a superior offering within CX, with a product built specifically for customer experience. <img width="2189" height="1030" width_o="2189" height_o="1030" data-src="https://freight.cargo.site/t/original/i/6a20bceae0f3c600ee1cc47f1408fc9f86bf6bc39d4b290d3abd30ef1a983769/Scr33ch-2.jpg" data-mid="191744939" border="0" src="https://freight.cargo.site/w/1000/i/6a20bceae0f3c600ee1cc47f1408fc9f86bf6bc39d4b290d3abd30ef1a983769/Scr33ch-2.jpg" /> We created a series of four anthropomorphised AI characters that played on the deficiencies of other AI solutions. An AI trained on the entire internet who can’t focus; a sassy prima donna who is extremely high maintainance; AI that thinks they’re above the job of customer service; and a well-meaning, if highly under-performing basic bot. <img width="2161" height="1057" width_o="2161" height_o="1057" data-src="https://freight.cargo.site/t/original/i/5e4c31d310288c5a5ba35f7f35faaec78129104ccb80c989e5413ee1377732cc/Serenit-e-2.jpg" data-mid="191743475" border="0" src="https://freight.cargo.site/w/1000/i/5e4c31d310288c5a5ba35f7f35faaec78129104ccb80c989e5413ee1377732cc/Serenit-e-2.jpg" /> The series is framed through the mechanic of a documentary, interviewing each AI about their time as a customer service agent, then doubling back to an associated product benefit of Zendesk AI. The campaign was released as a series of 60-second spots, one for each character, with shorter 30s, 15s and 6s cuts for targeted performance marketing. Senior Creative Principal: Ethan Kanat Creative Director: Sam BatheProducer: Beryl BakerSound Engineer: Daniel PetersonAgency: Phantom