The identity is anchored by a photoshoot which recreates office objects and positive motifs out of paper craft art, giving a unique texture and personality.

The imagery is used across a range of collateral, including welcome cards within a new hire’s onboarding pack.

The identity is refreshed every other year, so you can place when your colleagues joined based on some of the stickers on their laptop.

Art Director: Sam Bathe
Brand Designer: Arienne Gagui
Photography: Marta Dymek