Zendesk Onboarding
Welcoming new hires with a fun and fresh identity, and quirky collateral.
Role:
Art Director
Art Director
In-House:
Zendesk
Zendesk



The identity is anchored by a photoshoot which recreates office objects and positive motifs out of paper craft art, giving a unique texture and personality.



The imagery is used across a range of collateral, including welcome cards within a new hire’s onboarding pack.

The identity is refreshed every other year, so you can place when your colleagues joined based on some of the stickers on their laptop.

Art Director: Sam Bathe
Brand Designer: Arienne Gagui
Photography: Marta Dymek
Sam Bathe, Creative Director & Interactive Designer